About Traction Business Accelerator
About TBA
At Traction Business Accelerator we meet you where you are and work together to get you where you’re going. If your business is in the ditch, we pull it out. If it’s rolling but needs acceleration, we pour fuel in your tank. Headed the wrong way? We’ll provide navigation. One thing we won’t do, is take your money, flash a PowerPoint, and and say, See Ya!
We are not consultants. We’re a business accelerator team that can hook you up with the horsepower you need. We’ll do the strategic planning and then get in the trenches with you. Whether it’s brand creation or realignment, website and collateral refocusing, business development, partnership creation, process implementation, marketing or sales augmentation, we ride shoulder-to-shoulder with you and your team.
Specializing in sport, sport-tech, edu-tech, and documentary film, we’re open to any challenge. As for stage of the business, we’re probably the best fit for companies that already have a minimum viable product, proof of concept, and a team, but are struggling to find and grow their market and revenues. That said, in the film world, we might jump in earlier in the process.
Founder’s Story
I’ve had a wild ride and what I’ve experienced might help you. Throughout a lifetime of entrepreneurship – taking 18 companies and properties (in tech, film, education, print, and television) from concept to exit – I’ve seen a lot. Trust me, it all makes more sense when you see the specifics here: https://www.linkedin.com/in/william-a-kerig/).
Through it all, I have developed a systematic approach to early- and growth-stage endeavors that minimizes the uncertainty and maximizes the opportunity while staying steady and forward-focused amidst difficult but predictable challenges. For the past 5 years, I’ve helped other entrepreneurs.
Why the motorcycle motif? Well, there’s a long story that involves a midlife migration into adventure motorcycles that I’ll publish some day soon, but the short answer is: I like adventure motorcycling as a metaphor for getting unstuck, for leaning in, for using throttle to clear obstacles, and for loving the wild ride that business provides. And just like adventure motorcycling, the best part of building businesses is doing it with great people.
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